On-Page SEO

On-page SEO is the foundation of visibility — making sure every page on your site is structured, written, and optimized in a way both users and search engines understand.

What i focus on

  • Keyword research and mapping
  • Title tags, meta descriptions, and header structure
  • SEO content optimization & AEO/GEO integration
  • Internal linking strategy
  • Image alt text and media optimization
  • URL structure and site architecture
  • Content design & visual optimization

tools i use

semrush

I use Semrush for keyword research and content gap analysis — finding the terms your audience is actually searching for, along with their search volume and competition level. It also helps me audit existing pages against competitors to spot missed opportunities in titles, headers, and content depth.

Semrush Photo

wordpress

Since most of my on-page work happens directly in the CMS, I use WordPress to implement the actual optimizations — editing titles, meta descriptions, headers, internal links, and content structure. I also use it to manage SEO plugins (like Yoast or Rank Math) that help control how each page is presented to search engines.

google search console

I use Search Console to see exactly how Google views each page — which queries it's ranking for, click-through rates, and indexing status. This helps me identify pages that are underperforming for their target keywords, or pages Google isn't indexing properly, so I know where on-page fixes will have the most impact.

Google Search Console Photo

google sheet

I use Google Sheets to organize and track keyword mapping — matching each target keyword to a specific page to avoid overlap or competing pages (keyword cannibalization). It also doubles as a simple tracking log for what's been optimized, what's pending, and how rankings shift over time.

Google Sheet Photo

My approach

I start by researching the keywords your audience is actually searching for, then map them to the right pages — avoiding keyword overlap or cannibalization. From there, I optimize titles, headers, and content structure so each page has a clear purpose both for readers and search engines. Every recommendation is backed by search data, not assumptions.

Ready to grow your business?

Whether you have a project in mind or a role that’s a great fit, my inbox is always open. Let’s connect and talk about how I can help grow your business through SEO and data-driven insights.

Let's Work Together