Off-Page SEO

Off-page SEO builds your site's authority and trust in the eyes of search engines — through backlinks, mentions, and your presence beyond your own website.

What i focus on

tools i use

semrush

I use Semrush's Backlink Analytics to audit your site's current link profile — identifying which domains are linking to you, the quality and authority of those links, and any toxic or spammy backlinks that could be hurting your rankings. I also use it to research competitor backlink profiles, uncovering where they're earning links so I can identify realistic, relevant opportunities for your site too.

google search console

I use Search Console to monitor how Google views your site's external links and overall authority signals. It helps me spot any manual actions or security issues tied to backlinks, and gives visibility into which external pages are already linking to you — a useful cross-check against what Semrush reports, since the two tools sometimes catch different link sources.

My approach

I begin with a backlink audit — identifying which links are helping your authority and which may be hurting it. Then I research where your competitors are earning links and identify realistic, relevant opportunities for your business. The focus is always quality over quantity: a handful of strong, relevant backlinks does more than a large number of weak ones.

Ready to grow your business?

Whether you have a project in mind or a role that’s a great fit, my inbox is always open. Let’s connect and talk about how I can help grow your business through SEO and data-driven insights.