Data ANalyis

Data without interpretation is just noise. I turn traffic, behavior, and performance data into insights you can actually act on.

What i focus on

tools i use

Google Analytics 4 (GA4)

I use GA4 to track how visitors actually interact with your site — where they come from, what pages they engage with, and where they drop off. It's the foundation of most of my analysis, since it captures real user behavior data that shows what's working and what isn't, beyond just traffic numbers.

Power BI

I use Power BI to turn raw data into visual dashboards that are easy to read at a glance. Instead of sending you spreadsheets full of numbers, I build reports that highlight trends, comparisons, and key metrics — making it easier to see the story behind the data and act on it.

Excel (VBA)

I use Google Sheets for lightweight tracking, collaborative reporting, and quick data organization — particularly when a project needs real-time updates or easy sharing with a client. It's my go-to for simpler tracking tasks that don't require the depth of Excel or Power BI.

google sheet

I use Google Sheets to organize and track keyword mapping — matching each target keyword to a specific page to avoid overlap or competing pages (keyword cannibalization). It also doubles as a simple tracking log for what's been optimized, what's pending, and how rankings shift over time.

My approach

I set up tracking that actually reflects your business goals — not just page views, but the actions that matter, like leads, signups, or sales. From there, I build clear dashboards that surface trends and opportunities at a glance. My goal is always the same: help you understand not just what happened on your site, but why — and what to do next.

Ready to grow your business?

Whether you have a project in mind or a role that’s a great fit, my inbox is always open. Let’s connect and talk about how I can help grow your business through SEO and data-driven insights.